Feature 04 — 17/09/24

Today’s Feature: Big Denim Shirts

A versatile choice for layering in warmer climates, the denim shirt—often made from chambray or lightweight denim—offers breathability while maintaining structure. A simple way to achieve a preppy look is by fastening the top button.

View a curated selection for denim shirts here

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Items

Hat: [PROPPER / BOONIE HAT / 3 COLOR DESERT]
T-Shirt: [PROCLUB / HEAVYWEIGHT SHORT SLEEVE TEE / WHITE]
Shirt: 【BEAMS / BD SHIRT LS CHAMBRAY】
Pants: 【NAUTICA JAPAN / SWEATPANTS VINTAGE / H.GRAY】
Bag: 【MIN-NANO x PORTER YOSHIDA / MESH KNAPSACK】

Feature 03 — 12/09/24

Item:
[PROPPER / BOONIE HAT / 3 COLOR DESERT]

PROPPER Boonie Hat: Military-Grade Quality for Daily Wear. 

The PROPPER Boonie Hat is designed to shield your eyes from the sun while keeping your head cool in hot weather. Made from lightweight cotton, it features ventilation holes on the crown for breathability. An adjustable chin cord ensures a custom fit and allows for easy wear around the neck when not in use.

View the full collection at PRACTICAL EFFECTS

Feature 02 — 11/09/24

Item 1:
【NAUTICA JAPAN / 22SS RUGGER POLO LS / SIZE M】

Back in the early 2000s, Nautica entered the Japanese market following massive fanfare back in the US. However, due to fierce competition with other Harajuku subcultures, the brand eventually closed its store in 2008.

Twelve years later, back in 2020, it returned to Japan under an exclusive contract with FREAK'S STORE, which signed Akio Hasegawa, a former fashion director and stylist of the magazine POPEYE, to be its creative director for product design.

As of 2023, Akio Hasegawa has since stepped down from his role, making his pieces increasingly sought after.

Item 2:
[COBRA CAPS / MICROFIBER ALL-PURPOSE SHORTS / ROYAL BLUE]

COBRA CAPS All-Purpose Microfiber Shorts: Versatile Comfort for Every Occasion. Transition seamlessly from city streets to the beach with these highly absorbent, quick-drying shorts. 

Featuring an elastic waistband with an adjustable buckle belt, these shorts offer a breathable mesh lining and an above-the-knee, loose silhouette for a relaxed look that pairs effortlessly with oversized tops.

Founded in 1985 in Dallas, Texas 🇺🇸, COBRA CAPS initially focused on baseball caps. Over time, the company has evolved, with its microfiber shorts now becoming a popular summer essential in Japan.

View the full collection at PRACTICAL EFFECTS

Feature 01 — 09/09/24

Item:
【POLO by Ralph Lauren FOR BEAMS / CHINO CAP / OS】

BEAMS, once a small business importing American clothing and home goods, has since become a major force in Japanese style. From its inception in February 1976, BEAMS has always held a deep appreciation for classic Americana culture.

Consequently, it’s no surprise that BEAMS has maintained a longstanding collaborative relationship with Polo Ralph Lauren, an epitome of Americana. This partnership has resulted in a diverse range of products, including vibrantly color-blocked crewnecks and branded sweatsuits. Now, for their 10th collaboration, the focus is on oversized fits, madras plaid patterns, and alternative logo placements, showcasing a fresh and unique perspective on the collaboration.