【GRAMPARENTS FOR BEAMS / LOGO CAP / OS】
The meteoric rise of the @gramparents Instagram account, which boasts over 250,000 followers, has played a significant role in capturing the attention of younger generations. This creative initiative was launched in 2016 by Kyle Kivijärvi, a creative consultant. The account has cultivated a dedicated following, drawing enthusiasts who appreciate the impeccable style showcased by the senior citizens who grace its posts.
Kivijärvi's fascination with senior style began during a summer job at a retirement home in his hometown of Seattle. There, he gained insight into generational fashion preferences by observing the personal flair and unique tastes of the residents. The clothing featured on the account strikes a balance between practicality and elegance. Iconic brands like Ralph Lauren, Levi’s, and Barbour are prominent, while items such as flat caps, camel trench coats, and quilted jackets are regular staples among the subjects.
9/10 : Gently used once, no signs of wear
8/10 : Gently used, minor signs of washing or wear
7/10 : Used, significant signs of washing or wear. However, plenty of life left
6/10 and below : Well used, please judge by the photos
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